Bubba The Love Sponge - Radio For Guys Only

Lame Name Dropping At Its Finest - Bubba Returns To Boring Radio

LABELLE, FL. -- A mishmash of not funny talk radio aimed at young males, with Tampa based brash raspy-throated Bubba The Love Sponge (trademark!) and lame sidekicks, Spice, Brent, Manson and Ned. After a long stint on Sirius satellite afternoon radio, Bubba returns to add terrestial radio to his arsenal with never-ending talk about his musician friends, wrestling buddies, racing buddies, continuous sports-celebrity name dropping, appealing I would think only to 17 to 25 year old guys.

The Bubba show, after a listen to its first hour and a half, is like a monster truck loaded with advertising banners, hawking stuff that would only appeal only to young males. Who would be listening to this radio other than a few guys on their way to work? I don't think the unemployed, probably a more likely target audience, would be up at 6 a.m.

Sponsors' ads may be the most exciting part of the four-hour broadcast, loud announcers behind rock music, hocking Lookers "exotic erotic, possibly psychotic" Men's Club in Ft. Myers, auto detailing, an auto repair shop, the monster truck show at the Lee Civic Center, credit counseling, transforming "debt into wealth" hucksters, and curiously Edison Mall and Applebee's Restaurant.

I can imagine this show survives only as long as advertisers can be hoodwinked into buying spots on it. When the advertisers find out they've been had, I would guess they will pull out sooner than later.

The crude language is toned down from Bubba's unabridged Sirius satellite radio show in order to meet FCC requirements for traditional radio wave broadcasting, but even so an occasional "ass wipe" "fag" and other somewhat narrowly offensive language is heard.

Bubbaraw.com, his semi-porn wrestling, hot-gal photo web site; btls.com, and bubbaarmy.com the Bubba online store, were mentioned, making me wonder what's with having so many different web sites. Heard this morning were name drops of Bubba's son Brent, wrestler Hulk Hogan, race driver Tony Stewart, Bubba's football star friends, Bubba's other wrestler friends, and a very bad commentary about the weekend's Palestinian Gaza strip invasion by Israel, comparing it of course to Bubba's favorite topic, a wrestling match.

Radio listeners looking for entertaining talk, and not finding it here, can still listen to the afternoon Stan and Haney Show at 2 p.m. on Ft. Myers' K-Rock 96.1 or Miami's (by way of Toronto, Canada) Neil Rogers Show mornings on the internet or on WQAM 560 at 10 a.m..

Where's Bubba: Miami. Beasely Broadcast Group Fort Myers 96.1, Tampa, Orlando, and Richmond, Va.