This was a comedy video this guy did on the laptop hunters, its just a JOKE (there are PLENTY of mac jokes around on the internet. He is actually a pretty nice guy.
If any of you ever actually followed this guy you'd realise to take this with a massive pinch of salt and your tongue in cheek. This is his sense of humour, my god, he's making fun of the adverts, everyone else has done it. Also these adverts are represented as being "real" and "non contrived" even according to Microsoft.