Burger King Dropping Wallets Around Town Intentionally

What a marketing ploy! Given the current economy, this is probably one of the best marketing I have seen.

Burger king is dropping wallets around Chicago and Orlando areas. The wallets include notes telling the individuals who find them to go ahead and keep the wallets. Time Out Chicago reported on November 12th that Burger King planned to drop 5,000 of these wallets around urban hot spots in Chicago. According to reports from bloggers, the wallets contain actual cash, ranging from a $1 bill to a $100 bill, a gift card to Burger King, a “Drivers License” featuring The King, and a map of Chicago area Burger King’s.

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Permalink Reply by Ian Walker on November 20, 2008 at 4:38pm: That's really quite clever.

Take care.

Ian; ▶ Reply to This

Permalink Reply by Mateus Augusto Lopes on November 20, 2008 at 4:58pm: Wow.

I tought that the world was in an economical crise.; ▶ Reply to This

Permalink Reply by Tedd on November 20, 2008 at 5:06pm: That's what makes this such a great idea!; ▶ Reply to This

Permalink Reply by Mateus Augusto Lopes on November 20, 2008 at 5:08pm: That's what a great idea to your company be without money.; ▶ Reply to This

Permalink Reply by Tedd on November 20, 2008 at 5:14pm: They will make more profit by spending the $$ on the wallets/printing, etc. It's meant to draw attention to and more business to BK; ▶ Reply to This

Permalink Reply by Christopher Lee "swordofdestiny" Johnson on November 21, 2008 at 10:30am: It's the same principle Reagan used when he slashed taxes back when he came into office. Tax revenue more than doubled since people were using the extra money.; ▶ Reply to This

Permalink Reply by MooseStuff on November 20, 2008 at 5:12pm: that is very cool very smart; ▶ Reply to This

Permalink Reply by The one on November 20, 2008 at 7:27pm: lol nice; ▶ Reply to This

Permalink Reply by Grant on November 21, 2008 at 11:04am: Nice find Tedd :)

Great idea. I hope they start dropping wallets up here in Canada! Now I want a bacon double cheeseburger....See it worked already, lol; ▶ Reply to This